rnrn Anchor layout in forms to ensure a consistent size and position for form fields.rnrnLaunch Demo/site

rnrnIt lets people create rich, formatted text through a web form. It actually creates HTML (or xhtml, if you prefer) but you need no HTML knowledge to use it. If you can use a word processor or email, then you can use this.rnrnLaunch Demo/site

By Scott Buresh

When people hear about online marketing, they often think of two of the more popular methods that a company can use to enhance its visibility on the Web: organic search engine optimization and pay-per-click advertising. In an ideal world, you would use both strategically to maximize your site’s profile. However, budgetary constraints often make this impossible, and trying to do both on a limited budget or with minimal resources can result in neither campaign producing ideal results. In this case, it’s usually better to focus on one or the other. But which is best for you?

Organic Search Engine Optimization

Organic search engine optimization campaigns offer several distinct advantages over pay-per-click advertising campaigns, as many recent studies have shown. What follows is a brief listing of some of the findings.

Propensity to Click

Study after study indicates people are less likely to click on paid search ads rather than on results from organic search engine optimization. For example, one study found that search users are up to six times more likely to click on the first few organic results than they are to choose any of the paid results1, while an eye tracking study2 showed that 50 percent of users begin their search by scanning the top organic results. Other studies have shown that only 30 percent of search engine users click on paid listings, leaving an overwhelming 70 percent who are clicking the organic listings.3 And a 2003 study found that 85 percent of searchers report clicking on paid links in less than 40 percent of all of their searches, and 78 percent of all respondents claim that they found the information they we searching for through sponsored links just 40 percent of the time.4

Trust

Studies are beginning to indicate that the trust level for organic results is much higher than that of paid results, and that paid results are looked upon as a nuisance by some searchers. One study found that only 14 percent of searchers trust paid listings, and 29 percent report being “annoyed” by them.5 Another study found that 66 percent of customers distrust paid ads.6 Clearly, it’s not generally a good idea to upset potential customers before they even click on your link.

Value of Visitors

Organic search engine results tend to be seen as non-biased, and they therefore are able to provide visitors that are more valuable. The overall conversion rate, or the rate at which searchers take a desired action on a site, is 17 percent higher for unpaid search results than the rate for paid (4.2% vs. 3.6%).7 Trends also have shown that more of the sales that result from search engines originated in organic search listings.

Visitors becoming More Aware of Pay-Per-Click as Advertising

As more and more people turn to the Internet for research and information, more searchers are becoming aware of paid results as a marketing tool. One study showed that not only are 38 percent of searchers aware of the distinction between paid and unpaid results, 54 percent are aware of the distinction on Google, which is widely recognized as the most popular search engine.

Pay-Per-Click Costs Rising

Meanwhile, pay-per-click costs are rising steadily. Between October 2004 and December 2005, average keyword prices rose from around $25 to just under $55.10 And the cost of keywords can increase by as much as 100 percent during the holiday season.11 These costs aren’t going unnoticed either; one study of problems experienced by U.S. companies found that 57 percent of respondents felt that their desired keywords were “too expensive,” while 51 percent expressed concern that they are overpaying for certain keywords.12 On the other hand, when you outsource to an organic search engine optimization firm, your costs will likely remain more stable than the prices for pay-per-click advertising.

Long Term Results

While a pay-per-click campaign may produce results more quickly than an organic search engine optimization campaign, organic search engine optimization campaigns can give you results that last. When the budget runs out for a pay-per-click campaign, or when your company decides that the pay-per-click campaign should be terminated, the results end as well. With organic search engine optimization, the optimized site content and other changes made to your site can have an impact on your search results until the next change in a search engine’s algorithm, or possibly even beyond.

Relevance

Users also have rated organic search engine results as more relevant than paid results. On Google, 72.3 percent felt that organic results were more relevant, while only 27.7 percent rated paid results as more relevant. Yahoo offered similar results, with 60.8 calling organic results relevant compared to only 39.2 percent for paid.13

Pay-Per-Click

While the above statistics may make organic search engine optimization seem the clear choice in all cases, in certain situations it actually can make more sense to do pay-per-click advertising. For those looking for fast results on a small budget, a pay-per-click campaign may be the answer.

Results

As previously stated, the results from pay-per-click advertising are immediate. On the other hand, an organic search engine optimization campaign may take up to three months or more for results to be apparent. In this case, pay-per-click is advantageous for those who are looking to promote an initiative that will go live in a short amount of time, or whose business is seasonal in nature and who only do promotion during certain months of the year.

Budget

Small businesses with extremely tight budgets may find that pay-per-click is a better investment than organic search engine optimization because a pay-per-click campaign will almost always cost less - good search engine optimization companies simply do not work for $100 per month. By limiting a campaign’s keyphrases to highly specific terms relevant to a company’s business, there will not be a large amount of traffic generated, but the traffic that is generated will be specific to the desired result. Plus, choosing such specific phrases can make them less expensive on a per click basis. Moreover, in niche markets with a high average dollar sale, where there’s not a great amount of search activity because the prospect pool is limited, it may not make sense to engage a quality organic search engine optimization firm at several thousand dollars per month when you can instead buy varying niche-specific keyphrases and generate traffic in that way.

Easier to Handle In-House

Non-complicated pay-per-click campaigns can be handled much more easily in-house than an organic search engine optimization campaign. Such campaigns generally involve business to business and high-end, service oriented companies, not those geared toward a large consumer base. Since organic search engine optimization requires a steep learning curve and since there are so many questionable tactics that can put a site at risk of penalization (the tactics that neophytes to search engine optimization are likely to use), it may make more sense to run a pay-per-click campaign. Since you are dealing directly with the engine, i.e., Yahoo Search Marketing and Google AdWords, you don’t need to pay a middleman, and these sites offer helpful tutorials on how to use pay-per-click marketing. Perhaps most importantly, the concept of pay-per-click is much easier to grasp and understand at the outset.

No Contracts

Most organic search engine optimization campaigns require a contract of a certain length because SEO companies know that meaningful results will rarely happen overnight. When dealing with an in-house pay-per-click campaign, obviously a contract is not an issue. But in general, even when you are dealing with an agency, you will not tend to need to sign a contract because the agency instead makes money on a percentage of the spend, although there may be a setup fee. Without a contract, you are free to reallocate marketing dollars elsewhere if you discover that the pay-per-click campaign is not providing the desired results.

Conclusion

Clearly, organic search engine optimization has some distinct advantages over pay-per-click advertising. However, there are undoubtedly certain situations and scenarios where pay-per-click advertising makes more sense fiscally and strategically. With a high enough budget, you would be able to have an effective organic search engine optimization campaign running in tandem with an effective pay-per-click campaign. But if you have to choose one, look into your unique situation before you decide.

About the Author: Scott Buresh

Scott Buresh is the CEO of Medium Blue Search Engine Marketing, which was recently named the number one search engine optimization company in the world by PromotionWorld. Scott has contributed content to many publications including Building Your Business with Google For Dummies (Wiley, 2004), MarketingProfs, ZDNet, WebProNews, DarwinMag, SiteProNews, ISEDB.com, and Search Engine Guide. Medium Blue serves local and national clients, including Boston Scientific, Cirronet, and DS Waters.

Written by Ross Dunn

Google Webmaster Central Blog logoSusan Moskwa and Trever Voucher from Google’s Webmaster Tools Team published a synopsis of the questions they received at Chicago’s recent Search Engine Strategies Conference. If you have ever had a question about Google Sitemaps and the effect they may or may not have on your site, this is a helpful read.

Get the answers to the following questions:

* I submitted a Sitemap, but my URLs haven’t been [crawled/indexed] yet. Isn’t that what a Sitemap is for?

* If it doesn’t get me automatically crawled and indexed, what does a Sitemap do?

* Will a Sitemap help me rank better?

* If I set all of my pages to have priority 1.0, will that make them rank higher (or get crawled faster) than someone else’s pages that have priority 0.8?

* Is there any point in submitting a Sitemap if all the metadata (, , etc.) is the same for each URL, or if I’m not sure it’s accurate?

* I’ve heard about people who submitted a Sitemap and got penalized shortly afterward. Can a Sitemap hurt you?

* Where can I put my Sitemap? Does it have to be at the root of my site?

* Can I just submit the site map that my webmaster made of my site? I don’t get this whole XML thing.

* Which Sitemap format is the best?

* If I have multiple URLs that point to the same content, can I use my Sitemap to indicate my preferred URL for that content?

* Does the placement of a URL within a Sitemap file matter? Will the URLs at the beginning of the file get better treatment than the URLs near the end?

* If my site has multiple sections (e.g. a blog, a forum, and a photo gallery), should I submit one Sitemap for the site, or multiple Sitemaps (one for each section)?

Again here is the link to the Google sitemaps Q&A.

About the Author:
Ross Dunn is CEO/Founder of StepForth Web Marketing Inc., which provides the search engine placement and SEO services required to beat your competition and improve your web site visibility.

Have you been searching for the slider script and implementing it in Ajax with PHP then you are in the right place buddy.rnrnYou can check the demo by clicking herern Read the rest of the story by clicking here

.Net Ajax file upload
Create An Ajax Style File Upload in asp.net with the help of iframes.

Launch Demo/site

Did you ever want to have check box in a scrollable select box area? This example is an alternative to the select element with enabled multiple attribute.

Launch Demo/site

Use CSS Stylesheets for Web forms.

Launch Demo/site

Select checkboxes by clicking on one and then SHIFT+clicking on the last desired one.

Launch Demo/site

This is a watermark input plugin for jQuery.This simple plugin allows forms with limited space to display additional information about the contents of a field.You can display the description of field in the field.

Launch Demo/site

The textarea grows automatically based on the contents. Based on prototype library.

Launch Demo/site

This is a masked input plugin for the jQuery javascript library. It allows a user to more easily enter fixed width input where you would like them to enter the data in a certain format (dates,phone numbers, etc). It has been tested on Internet Explorer 6/7, Firefox 1.5/2, Safari, and Opera.

Launch Demo/site

ClockPick - A JQuery plugin that enables you to add a time picker.It is useful when you create a form .

Launch Demo/site

Auto-scrolling page navigation using the prototype library.

Launch Demo/site

This script is a PHP & Mysql Based WYSWYG Form Builder powered by Jquery. It makes you create a ready-to-go Online Contact Us From, Online Quiz/Survey, Customer Satisfaction Survey, Job Application, Bug Tracker … in minutes, just move/click your mouse to build increditable online forms without any knowledge of programming.

Launch Demo/site

An unobtrusive AJAX contact form (works even with JavaScript disabled).

Launch Demo/site

Another pure CSS drop down menu. Instead of the menu being triggered by placing your mouse of the menu label, it is trigger by moving your cursor over the down arrow on the right side of the menu label.

Launch Demo/site

The user can click on individual tabs to view different content within the same space.It will require a few lines of JavaScript to dynamically update the individual tabs.

Launch Demo/site

Shows up hint for the currently focused input.

Launch Demo/site

TableKit is a collection of HTML table enhancements using the Prototype framework. TableKit currently implements row striping, column sorting, column resizing and cell editing using Ajax.

Launch Demo/site