Should You Bring Search In-House?
The decision to bring search marketing efforts in-house is an important topic, requiring serious thought before a decision is made.
SEO ::
Google Offers More Click Fraud Data
The amount of click fraud detected by Google remains in single-digit percentages of total clicks, and the amount that slips through to advertisers is just 0.02 percent, according to Google.
Autobytel Hopes to Usher in Second Phase of Automobile Search
New vertical search site MyRide.com will help consumers find automotive info and provide marketing opportunities for the automotive industry.
Search Engine Forums Spotlight
What's new in search? Found in the forums: But Is The Traffic Any Good?; What is Your Best AdSense Tip?; Ranking Without Links; and more.
Highlights from the SEW Blog: Mar. 5, 2007
Featured posts to the Search Engine Watch blog in the past week, along with recent search-related headlines from around the Web.
More Niche SEO Conferences
Recently, in addition to the expansion of Elite Retreat, a couple more smaller niche SEO conferences have been announced. These conferences offer a great value because they allow you to be close to the facilitator. They are like buying consulting in the form of a conference.
Domain Names and Defensible Traffic
Even if you have to spend a few thousand dollars buying a quality domain name that is still a cheap investment when compared to the potential return, especially if your other marketing and conversion elements are done well.
What Market Isn’t Gamed?
I think understanding the web and how search interfaces with other business models allows you to know many markets better than the market does. The hard part is investing without emotional attachment or greed.
A Proprietary Web Graph: Is Google Paying You to Edit Their Search Results?
Post about some of the ways Google collects usage, feedback, and relevancy data outside of the link graph.
Google AdWords to Show Contextual Ad Location URLs
Google’s Kim Malone announced that in the next couple months AdWords will start displaying content targeted ad locations. Is there a better way to get a list of relevant pages to acquire links from than to run a content targeted AdSense ad campaign and ping those webmasters?
Stats Show Google Dominates the International Search Landscape
What is the most popular search engine in the UK? In Europe? In the world?
2007: A Search Odyssey? Keynote Conversation with Matt Cutts
At SES London, Google's most famous engineer shared his thoughts on search spam, personalization, and the future of Google.
The Search Engine Report - Number 122
A recap of all the hottest news in the search industry since our last newsletter.
Highlights from the SEW Blog: Feb. 20, 2007
Featured posts to the Search Engine Watch blog in the past week, along with recent search-related headlines from around the Web.
