Is Google News the Tail Wagging the News Search Dog?
Why does Google News get more press and blog mentions than other news search engines, when Yahoo News and AOL News have larger unique audiences?
SEO ::
Highlights from the SEW Blog: Feb. 12, 2007
Featured posts to the Search Engine Watch blog in the past week, along with recent search-related headlines from around the Web.
But is it SPAM?
Post about how silly and self serving it is to label effective SEO techniques as spam.
The John T Reed School of Hate Marketing
Writing about hated products and topics is an easy way to garner link equity for fields that are not well integrated into the web.
View All Your Google Supplemental Index Results
Your number and percentage of supplemental results can be viewed as a proxy for the quality of your information architecture and your link equity relative to the size of your site.
50% Off ReviewMe Coupon Code
ReviewMe is offering advertisers 50% off for the rest of for the rest of February.
Get Your Blog Out of Google’s Supplemental Result Hell
Tips to help you get your blog out of Google's supplemental results.
Video as a Key to Market Growth for Small Players
Search is mimicking the offline world, and in many markets established offline authorities are locking out newer smaller online players. Video content can be used to help some of these smaller players compete with larger players.
Chris Garret’s Killer Flagship Content
ChrisG recently offered a free downloadable ebook about creating Killer Flagship Content.
[Video] Submitting to Web Directories to Build Your Link Profile
Video about using web directories as a link building source.
Google Using Search Engine Scrapers to Improve Search Engine Relevancy
Google may use search engine scrapers to help clean up the search results by letting the links from automated search result scrappers dirty up the link profiles of high ranked low quality websites.
New Directory, URL, & Keyword Phrase Based Google Filters & Penalties
Post highlighting some of the potential phrase and directory related penalties and filters Google may be using, and why it would make sense for them to use them.
Search Engine Forums Spotlight
What's new in search? Found in the forums: Is SEO Necessary? Top Ten Search Factors 2007; Bringing SEM In-house; and more.
Search Marketing Shows Strength in 2006
SEMPO's annual look at the State of Search Engine Marketing finds that search continues to grow, reaching $9.4 billion in North America in 2006.
Sending Bad Customers to Competitors
Post about how ranking for some keywords can actually have a negative affect on your business, offering tips on what you could do if it happens to you.
Targeted Marketing vs Spam Marketing
Marketing doesn't have to be expensive if it is targeted, especially if what you are marketing is of real value and you convey it.
Talk Talk Talk
Biased viewpoints are typically much more remarkable (and thus linkworthy) than more balanced statements.
Think Like a Search Engineer
Understanding the way search engineers think can help you decide whether or not a new idea is worth trying. Knowing when you are taking risks, or making the decision to avoid them, can help scale your search engine marketing strategy to new heights.
Historical Search Spam Patterns and Link Reciprocation
There are likely enough current footprints to spamming techiques to where looking heavily at historical data to find past site relationships is probably not that valuable.
