Some marketing fails because it does not use market feedback to help improve the ROI on the next generation of marketing. For example, if I make a couple sites and then take what I learned from making those and apply that to making more sites I will probably be more efficient than if I try to make many sites in parallel without collecting feedback.

Jason Calacanis, who sold links for 'scuba blackjack online', claims SEO is bullshit.

A look at Super Bowl advertisers' search engine optimization (SEO) efforts for terms related to their TV campaign.

Featured posts to the Search Engine Watch blog in the past week, along with recent search-related headlines from around the Web.

Links to the week's topics from search engine forums across the Web: How much is SEO worth?; Press Release and SEO; Ethical Question; and more.

Five search companies plied their wares at a VC-focused event in New York this week.

In addition to paid search, retailers should pay attention to SEO and shopping search engines, according to a new study from TrafficLeader.

Blaming Google for your traffic woes is like a brick and mortar store blaming the city for its traffic. Once they walk through the door of your store, it is your responsibility to convert them.

Featured posts to the Search Engine Watch blog in the past week, along with recent search-related headlines from around the Web.

Some documents and websites build self reinforcing authority that make them hard to beat for their targeted search terms. This video explains how that works and gives examples of some self reinforcing market authorities, as well as tips on how to make these types of sites and pages.

Some sites can increase their brand value and linkworthiness by balancing their site objectives and clearing out many obvious errors that undermine their credibility.

Andy Hagans shares his link baiting strategy play book.

Another post about how Google being more selective with what they are willing to index should make webmasters think of the value of each page on their site, especially if they are thinking of adding lots of pages to an existing highly profitable website.

Google Webmaster Central now allows you to view a more representative sample of your link profile.

Many marketers collect small sample sets that provide inadequate evidence to determine the results to any degree of certainty.

Many forms of low value feedback add noise, wast time, shift focus, and have a net negative impact on individuals and communities.

What topics would you like to see me make short tutorial videos about?