Featured posts to the Search Engine Watch blog in the past week, along with recent search-related headlines from around the Web.

The definition of what is and isn't search marketing is expanding to include other related disciplines. The move to social media marketing is seen by many as a natural progression.

A new report from JupiterResearch finds that the majority of search marketers are satisfied with the return on investment they are seeing from search, and expect to increase spending this year.

Google, Yahoo, Microsoft and Ask.com revealed a new auto-discovery protocol and the addition of Ask.com to the Sitemaps.org group.

Featured posts to the Search Engine Watch blog in the past week, along with recent search-related headlines from around the Web.

Found in the search marketing forums: Title Tag Questions; Is Your White Hat Fading in the Wash?; Redirection of .htm Pages on IIS; and more.

Every market and every idea is something you can build up or arbitrage against. As long as you are comfortable with the position, don't be afraid to bet against scams.

Not talked about much, but my partner noted that Yahoo! once again shifted paid inclusion to a yearly flat rate. While Search Submit Pro allows you to have more control over listings and costs a per click price, their Search Submit Basic allows you to submit URLs for $49 per year per URL.

If you wanted to enter a new market one of the easiest ways to get ready to enter it is to start a blog or editorial content site about the topic.

The struggle for marketing anything beyond thinly disguised self promotion is to be able to add context, all while time starved people learn to hate and reject it.

Although I don't read as much literature as I would like to, I have enjoyed Kurt Vonnegut's writing a few times. Cory Doctorow mentioned his passing. Kurt was interviewed here, here, here, here, here, and here....

Tips to use Google AdSense distribution and conversion data to improve your ad placements.

In a few years your biggest competitive threat might not be a direct competitor. It might be a person who loves your topic and just happens to have stumbled into business by selling ad space. Ignore the social aspects of the web at your own peril.

Why I don't like automation and efficiency when pulled out of context. Eventually efficiency for one party comes at the expense of defrauding anther.